| Title | 3 A.M. |
| Brand | CITY OF HELSINKI |
| Product/Service | DOMESTIC VIOLENCE GROUP? |
| Category |
A16. PUBLIC SERVICE MESSAGES & CHARITIES |
|
Entrant Company
|
FOLK FINLAND HELSINKI, FINLAND
|
|
Advertising Agency
|
FOLK FINLAND HELSINKI, FINLAND
|
Credits
| Lasse Paasto |
Folk Finland Ltd. |
Copywriter |
| Tommy Mäkinen |
Folk Finland Ltd. |
Copywriter |
| Tuula Abdo |
SOTE/Sovittelutoiminta |
|
| Veli Hukkanen |
HALKE/Turvallisuus Ja Valmiusyksikkö |
|
| Jarmo Heinonen |
Helsinki Police Department |
|
| Jenni Lehtonen |
Victim Support Finland |
|
| Pekka Jolkkonen |
Miessakit Association |
|
| Jussi Huhtala |
Folk Finland Ltd. |
Graphic Designer |
| Kimmo Kivilahti |
Folk Finland Ltd. |
Art Director |
| Kim Paqvalin |
Folk Finland Ltd. |
Graphic Designer |
| Tapani Pelttari |
Opte |
Photographer |
| Timo Ylönen |
City Of Helsinki/Oiva Academy |
|
| Kaisu Ketola |
SOTE/Kriisipäivystys |
|
| Marja Jormalainen |
Freelance |
Needlepointwork |
| Jussi Sahrman |
Folk Finland Ltd. |
Client Director |
| Tommi Laiho |
Folk Finland Ltd. |
|
| Olli Salin |
SOTE/Sosiaali Ja Kriisipäivystys |
|
| Jarmo Heinonen |
Helsinki Police Deparment |
|
English Translation of Main Headlines
Domestic violence needs to be talked about. More we talk about it easier it will be for victims, witnesses and even perpetrators to find the courage to stop it. The City of Helsinki wanted to remind people of the horror of domestic violence.We didn’t want to visualize it.We wanted the fear that goes along with domestic violence to hit home. Most people have sensed danger when being out in the city late at night.Our approach was to remind people of this feeling and to compare it to the feeling victims of domestic violence experience every day in their own homes.