Title | THE MOVING WALL |
Brand | BMW |
Product/Service | BMW X4 |
Category |
D03. SPECIAL BUILD |
Entrant Company
|
SERVICEPLAN Munich, GERMANY
|
Advertising Agency
|
SERVICEPLAN Munich, GERMANY
|
Media Agency
|
MEDIAPLUS Munich, GERMANY
|
Production Company
|
DIE BILDPRODUKTION Hamburg, GERMANY
|
Credits
Alexander Schill |
Serviceplan |
Chief Creative Officer |
Maik Kaehler |
Serviceplan |
Executive Creative Director Worldwide |
Christoph Nann |
Serviceplan |
Executive Creative Director |
Roman Becker |
Serviceplan |
Creative Director/Art Director/Graphic Design/Director/Editor |
Andreas Schriewer |
Serviceplan |
Creative Director/Copywriter |
Andreas Kurhan |
Serviceplan |
Junior Copywriter |
Senjel Gazibara |
Serviceplan |
Art Director/Graphic Design |
Markus Kriesmair |
Serviceplan |
Junior Art Director |
Christopher Hanebuth |
Serviceplan |
Junior Art Director |
Josephine Schuett |
Serviceplan |
Account Supervisor |
Kristian Von Elm |
Serviceplan |
Account Supervisor |
Kim Chiara Ulbrich |
Serviceplan |
Account Supervisor |
Bastian Georg |
Die Bildproduktion DBP Gmbh |
Graphic Design |
Ralf Baumeister |
Die Bildproduktion DBP Gmbh |
Producer |
Julia Gerhardt |
Neverest |
Producer |
Florian Panier |
Serviceplan |
Executive Creative Producer |
Ralf Lippmann |
German Wahnsinn |
Post Production |
Execution
Our execution: A unique new billboard that moves with its lines – just like the automobile.
On the billboard we show driving shots of the vehicle with backgrounds. The special feature: In the lightbox of the billboard two foils were briefly suspended after the other. With the background that only shows lines, specially-designed moiré-effects appear, that creates a flowing movement, as the observer walks by.
That means: the vehicles look like they would drive.