Title | NEVER AGAIN |
Brand | HOLOCAUST MEMORIAL CENTER |
Product/Service | HOLOCAUST MEMORIAL CENTER |
Category |
D03. SPECIAL BUILD |
Entrant Company
|
Y&R BUDAPEST, HUNGARY
|
Advertising Agency
|
Y&R BUDAPEST, HUNGARY
|
Credits
László Falvay |
Young/Rubicam Budapest |
Creative Director |
Karolina Galácz |
Young/Rubicam Budapest |
Creative Group Head |
Dóra Sós |
Young/Rubicam Budapest |
Copywriter |
Áron Hujber |
Young/Rubicam Budapest |
Art Director |
László Kis |
Young/Rubicam Budapest |
Art Director |
Tibor Petényi |
Young/Rubicam Budapest |
Designer |
Patricia Kenosi |
Young/Rubicam Budapest |
Group Account Director |
Execution
One citylight poster container was emptied and a special installation was put into it for 5 weeks in the busiest part of downtown Budapest.