Case Film

Presentation Board

Title	GOOGLE OUTSIDE
Brand	GOOGLE UK
Product/Service	LOCATION BASED DIGITAL BILLBOARDS
Category	D07. DIGITAL SCREENS
Entrant Company	R/GA London, UNITED KINGDOM
Advertising Agency	R/GA London, UNITED KINGDOM
Media Agency	MANNING GOTTLIEB OMD London, UNITED KINGDOM
Production Company	GRAND VISUAL London, UNITED KINGDOM

Name	Company	Position
Anthony Baker	R/GA London	Technical Lead
Clara Tudela	R/GA London	Visual Designer
Dan John/Taraneh Khosrowshahi	R/GA London	Senior Producer
Francis Horsman	R/GA London	Technology Team Leader And Solutions Architect
Gabriel Dobritescu/Razvan Creanga	R/GA London	Senior Quality Assurance Engineer
James Temple/George Prest	R/GA London	Executive Creative Director
Luke Wicker/Wilf Eddings	R/GA London	Creative
Mircea Georgescu/Gabriel Totoliciu	R/GA London	Open Standards Developer
Patrick Van Kann/Dave Robbins	R/GA London	Executive Technical Lead/Executive Delivery Director
Pete Jupp	R/GA London	Design Director
Remi Abayomi	R/GA London	Group Account Director
Ricardo Amorim	R/GA London	Creative Director
Stuart Tayler	R/GA London	Experience Design Director
Viorel Sfetea	R/GA London	Senior Software Engineer
Alessandro Stefani	Google EMEA	Product Marketing Manager
Graham Bednash	Google EMEA	Consumer Marketing Director
Martin De Fleurian	Google EMEA	Product Marketing Manager
James Thomas	Manning Gottlieb OMD	Media Communications Agency)
Jonathan Conway/Jamie Finn/David Williams	Talon Outdoor	Out Of Home Media Agency)
Dan Dawson/Jeremy Taylor/Ben Putland	Grand Visual	Production Agency
Talon Outdoor		Additional company

Execution

We developed a new storytelling platform, tailored to time and place, enabling us to deliver relevant search stories that our London audience could relate to. We created a distributed system that could coordinate the consumption and mash up of APIs, and generate thousands of unique stories. Furthermore, we designed bespoke tools to browse, explore and troubleshoot the data being pushed to screens. Our system ran daily, rolling out stories tailored to location, date, time and weather conditions: generating over 3000 unique stories a day, pooled from 5000 content cards, serving London’s four biggest media networks and sending contextual data to over 200 screens. We created a dynamic, scalable, robust and secure digital marketing platform. Allowing Google to roll out tailored storytelling campaigns across countries, languages, locations and devices for years to come.