Title | THE 50% SNOW DISCOUNT |
Brand | EURONICS |
Product/Service | THE 50% DISCOUNTS |
Category |
D05. TRANSIT |
Entrant Company
|
COSMOS Ekaterinburg, RUSSIA
|
Advertising Agency
|
COSMOS Ekaterinburg, RUSSIA
|
Credits
Natalia Bryantseva |
Cosmos |
Creative Director |
Alexander Mikhalev |
Cosmos |
Art Director |
Andrey Chernay |
Cosmos |
Copywriter |
Execution
Challenge
To make people know about the forthcoming weekend sale with
up to 50% discounts in Euronics and make them visit this sale.
Idea
We’ve decided to help people as well as let them feel the effect
of 50% discount. At night we shoveled away half of the snow from
people’s cars, thus freeing them from 50% of snow shoveling work
and saving them additional 10 minutes in the morning.
Result
During one night the snow was shoveled away from more than 300 cars,
which became the free of charge outdoor advertising location al over
the city. The news about campaign was released in more than 100 media.
The sales increased by 22% comparing to the preceding weekend sales
campaigns.