Title | CONTREX PARIS CITY GUIDE |
Brand | NESTLÉ WATERS FRANCE |
Product/Service | CONTREX |
Category |
E01. INTEGRATED CAMPAIGNS LED BY OUTDOOR |
Entrant Company
|
MARCEL Paris, FRANCE
|
Advertising Agency
|
MARCEL Paris, FRANCE
|
Media Agency
|
ZENITHOPTIMEDIA Paris, FRANCE
|
Production Company
|
PRODIGIOUS Paris, FRANCE
|
Credits
Denis Cans |
Nestlé Waters France |
Ceo |
Muriel Koch |
Nestlé Waters France |
Marketing Director |
Marie Cécile Pellé Lancien |
Contrex |
Still Waters Brand Director |
Eric Belin |
Contrex |
Brand Manager |
Anne De Maupeou |
Marcel |
Chief Creative Officer |
Souen Le Van/Antonin Jacquot |
Marcel |
Concept |
Souen Le Van/Hélène Boutanos |
Marcel |
Art Directors |
Antonin Jacquot |
Marcel |
Copywriter |
Louis Haffreingue |
Marcel |
Art Director Assistant |
Louis Haffreingue |
Marcel |
Typographer |
Michel Kowalski |
Marcel |
Associate Director |
Audrey Tato |
Marcel |
Account Manager |
Guillaume Legorrec/Leoda Esteve |
Marcel |
Strategic Planning |
Yaniv Edry |
|
Photographer |
Soone Riboud |
Publicis |
Art Buyer |
Elise Gangneux |
Prodigious |
Producer |
Execution
1800 geolocalised billboards in Paris and 500 guerrilla street prints.
Each of them were positioned in front of the place they talked about.