Title | CREATING DAY AT NIGHT |
Brand | MERCEDES-BENZ |
Product/Service | MERCEDES-BENZ |
Category |
D04. LIVE ADVERTISING & EVENTS |
Entrant Company
|
FHV BBDO Amsterdam, THE NETHERLANDS
|
Advertising Agency
|
FHV BBDO Amsterdam, THE NETHERLANDS
|
Production Company
|
BEAMSYSTEMS Amsterdam, THE NETHERLANDS
|
Credits
Thomas Overweg |
FHV BBDO |
Art Director |
Tim Visser |
FHV BBDO |
Copywriter |
Mark Muller |
FHV BBDO |
Creative Director |
Martin Cornelissen |
FHV BBDO |
Creative Director |
Vincent Seeber |
FHV BBDO |
Strategy Executive |
Iain Howe |
FHV BBDO |
Client Service Director |
Christine Van Der Schilden |
FHV BBDO |
Account Manager |
Pui/Yuk Man |
FHV BBDO |
Account Executive |
Peter Burger |
FHV BBDO |
Agency Producer |
Sander Baas |
De Geluiderij |
Sound Design |
Execution
Mercedes-Benz presents: Night View Assist. An infrared technology for a brighter view at night. How do you promote this innovative technology?
Creating day at night.
By day we took pictures of one of the most beautiful streets in Amsterdam. When night fell we beamed these pictures in front of passing cars. The audience and drivers were taken by surprise and literally experienced day at night. This created the effect of the infrared technology used by Mercedes-Benz Night View Assist.