LET'S HEAR IT FOR THE NEW SHIRT
Title | LET'S HEAR IT FOR THE NEW SHIRT |
Brand | ADIDAS |
Product/Service | SPORTWEAR |
Category |
D06. INTERACTIVE OUTDOOR EXPERIENCES |
Entrant Company
|
UNITED STATE OF FANS Amsterdam, THE NETHERLANDS
|
Advertising Agency
|
UNITED STATE OF FANS Amsterdam, THE NETHERLANDS
|
Production Company
|
MINIVEGAS Amsterdam, THE NETHERLANDS
|
Credits
Ben Hartman |
United State Of Fans |
Executive Creative Director |
Armand Du Bois |
United State Of Fans |
Copywriter |
Martin Van Der Heu |
United State Of Fans |
Art Director |
Hubert Visser |
United State Of Fans |
Art Director |
Geoff Coyle |
United State Of Fans |
Managing Partner |
David Van Geene |
United State Of Fans |
Client Service Director |
Robert Ruijgrok |
United State Of Fans |
Account Executive |
Ruben Beijer |
United State Of Fans |
Strategist |
Tobin Nageotte |
Minivegas |
Producer |
Andrew Watson |
Minivegas |
Director |
Maarten Boon |
Minivegas |
Interactive Director |
Execution
To launch the new Feyenoord shirt for adidas, we put the passion of the fans to the test. A custom-made vending machine gave them the chance to win the shirt before they could buy it in store. The only thing they had to do, was sing their club song “You’ll never walk alone”…in tune! Not an easy task for the average supporter.
Nonetheless hundreds of fans had the guts to let their ‘golden voice’ be heard on one of the busiest station squares in the Netherlands, spreading goose bumps, and the new shirt, all over social media.