Title | PLAYSTATION SHOCKS |
Brand | SONY PLAYSTATION BENELUX |
Product/Service | GAMES |
Category |
D06. INTERACTIVE OUTDOOR EXPERIENCES |
Entrant Company
|
TBWA\BELGIUM Brussels, BELGIUM
|
Advertising Agency
|
TBWA\BELGIUM Brussels, BELGIUM
|
Media Agency
|
OMD Brussels, BELGIUM
|
Production Company
|
SAKE Elsene, BELGIUM
|
Credits
Gert Pauwels |
TBWA Belgium |
Creative Director |
Jochen De Greef |
TBWA Belgium |
Client Service Director |
Joachim Francois |
TBWA Belgium |
Account Manager |
Jeroen Bostoen |
TBWA Belgium |
Art Director |
Pol Sierens |
TBWA Belgium |
Copywriter |
Rindert Dalstra |
TBWA Belgium |
Strategic Planner |
Sarah Bornauw |
SAKE |
Producer |
Xavier Pouleur |
SAKE |
Motion Graphics |
Jan Pollet |
SAKE |
Sound Engineer |
Digital Coordination Team |
DAN Brussels |
Digital Coordination/Tech Lab |
Execution
The activation was done on high traffic places to gain as much coverage and inscriptions as possible: in three train stations in Belgium (Antwerp, Brussels, Ghent) and all movie theaters of the Kinepolis Group.