Winners & Shortlists

PLAYSTATION SHOCKS

TitlePLAYSTATION SHOCKS
BrandSONY PLAYSTATION BENELUX
Product/ServiceGAMES
Category D06. INTERACTIVE OUTDOOR EXPERIENCES
Entrant Company TBWA\BELGIUM Brussels, BELGIUM
Advertising Agency TBWA\BELGIUM Brussels, BELGIUM
Media Agency OMD Brussels, BELGIUM
Production Company SAKE Elsene, BELGIUM
Credits
Name Company Position
Gert Pauwels TBWA Belgium Creative Director
Jochen De Greef TBWA Belgium Client Service Director
Joachim Francois TBWA Belgium Account Manager
Jeroen Bostoen TBWA Belgium Art Director
Pol Sierens TBWA Belgium Copywriter
Rindert Dalstra TBWA Belgium Strategic Planner
Sarah Bornauw SAKE Producer
Xavier Pouleur SAKE Motion Graphics
Jan Pollet SAKE Sound Engineer
Digital Coordination Team DAN Brussels Digital Coordination/Tech Lab

Execution

The activation was done on high traffic places to gain as much coverage and inscriptions as possible: in three train stations in Belgium (Antwerp, Brussels, Ghent) and all movie theaters of the Kinepolis Group.