Title | THE GREAT ESCAPE |
Brand | SIGMA TAU |
Product/Service | YOVIS VIAGGIO |
Category |
D03. SPECIAL BUILD |
Entrant Company
|
BEDESCHI FILM Milan, ITALY
|
Advertising Agency
|
PUBLICIS MODEM Milan, ITALY
|
Media Agency
|
MEC Rome, ITALY
|
Production Company
|
BEDESCHI FILM Milan, ITALY
|
Credits
Giovanni Bedeschi |
Bedeschifilm |
Owner And Director |
Federico Salvi |
Bedeschifilm |
Executive Producer |
Bruno Bertelli |
Publicis Modem Italy |
Creative Director |
Cristiana Boccassini |
Publicis Modem Italy |
Creative Director |
Alessandro Candito |
Publicis Modem Italy |
Creative Supervisor And Art Director |
Paolo Bartalucci |
Publicis Modem Italy |
Creative Supervisor And Copywriter |
Claudio Gallinella |
|
Director |
Fabrizio Squeo |
|
Editor |
Silvia Ventimiglia |
|
Scenographer |
Federica Fragapane |
Publicis Modem Italy |
Account Supervisor |
Mattia Orso Mangano |
Publicis Modem Italy |
Strategic Planner |
Monica Rossi |
Publicis Modem Italy |
Agency Producer |
Luana Strafile |
Publicis Modem Italy |
Agency Producer |
Silvia Brunelli |
Sigma Tau |
Group Product Manager |
Andrea Diliddo |
|
Graphic Designer |
Execution
Travels to the southern hemisphere of the world are unique experiences, but for Italian tourists they hide a trap: traveler's diarrhea. How to launch a remedy called Yovis Viaggio that prevents this disease? Instead of using shocking tactics, we decided to play a prank on the consumers and trap them. To do this we built, in the toilets of the largest Italian airport, a special ambient: a real labyrinth. This is how we trapped many departing passengers and only at the end we revealed the message: Don’t get stuck in the toilet during your holidays. Take Yovis Viaggio with you.