Title | THE FOOTBALL MACHINE |
Brand | HERTA |
Product/Service | KNACKI BALLS |
Category |
D04. LIVE ADVERTISING & EVENTS |
Entrant Company
|
BBDO BELGIUM Brussels, BELGIUM
|
Advertising Agency
|
BBDO BELGIUM Brussels, BELGIUM
|
Credits
Sebastien De Valck |
BBDO Belgium |
Creative Director |
Arnaud Pitz |
BBDO Belgium |
Creative Director |
Nicolas Gaspart |
BBDO Belgium |
Copywriter |
Frederic Zouag |
BBDO Belgium |
Art Director |
Michelle Stas |
BBDO Belgium |
Account Director |
Sarah Van Praag |
BBDO Belgium |
Account Executive |
Virginie Delaleu |
BBDO Belgium |
Graphic Designer |
Jaspers Stoefs/Stijn Van Den Bossche |
Made In Brussels |
Director |
Filip Van Vangeffelen |
Made In Brussels |
Producer |
Execution
During the World Cup, Knacki ball has launched its limited edition Knacki Football, Knacki balls which resemble small footballs.
For the occasion, they completely transformed the interior of a vending machine located in Antwerp Central’s train station into a mini football stadium.
Passersby were asked to press a button to receive their free sample. Once they did, to their surprise the door opened and a mini football stadium appeared.
On the ground was an opponent of high standing: Leo Van Der Elst, a Belgian football legend who helped the Red Devils qualify for the semi-finals of the World Cup in Mexico in 1986.
Once inside, their only aim was to leave with their Knacki Football box: in other words, make a goal.
Other crazy characters entered the pitch to add a little spice to this unexpected football game already full of surprises.