Title | EAT THE ART |
Brand | ARLA |
Product/Service | CASTELLO |
Category |
D04. LIVE ADVERTISING & EVENTS |
Entrant Company
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
Advertising Agency
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
Credits
Geoffrey Hantson |
Duval Guillaume NV |
Creative Director |
Katrien Bottez |
Duval Guillaume NV |
Creative Director |
Niels Sienaert |
Duval Guillaume NV |
Copywriter |
Tim Schoenmaeckers |
Duval Guillaume NV |
Art Director |
Patrick Clymans |
Duval Guillaume NV |
Account Director |
Veroniek Debbaut |
Duval Guillaume NV |
Account Manager |
Piet Wulleman |
Duval Guillaume NV |
Strategic Planner |
Frederic De Vries |
Duval Guillaume NV |
Digital Producer |
Lode Vochten |
Duval Guillaume NV |
Digital Producer |
Christ Lannoy |
Duval Guillaume NV |
Production Manager |
Execution
For several days Castello held a unique event in the New York Grand Central station; Eat the Art: a pop-up museum with classical still life paintings, recreated with real ingredients. People were invited to eat the paintings. Every painting contained a different type of Castello cheese. Who tasted the cheeses also got a word of explanation and received a souvenir postcard with more info on where to buy Castello products.