THE PALE COMPLEXION EXAMINATION
Title | THE PALE COMPLEXION EXAMINATION |
Brand | NORWEGIAN AIRLINES |
Product/Service | SUN & SEA DESTINATIONS |
Category |
D07. DIGITAL SCREENS |
Entrant Company
|
KITCHEN LEO BURNETT Oslo, NORWAY
|
Advertising Agency
|
KITCHEN LEO BURNETT Oslo, NORWAY
|
Media Agency
|
VIZEUM Oslo, NORWAY
|
Production Company
|
ADFORM Oslo, NORWAY
|
Execution
We developed an software that could measure the saturation and the greyness in peoples skin. Then we made an event on Oslo Central Station, were people could compete in being the most winterpale person in Oslo. Passersby where photographed, skintone were measured and the results were directly feeded on to the screens inside and outside the station area and on the Norwegian Facebook fanpage. The palest person won win a trip for 4 persons to Gran Canaria.