Title | BUMPER CAR |
Brand | VOLKSWAGEN NORWAY |
Product/Service | VOLKSWAGEN CITY EMERGENCY BRAKE |
Category |
D04. LIVE ADVERTISING & EVENTS |
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
Media Agency
|
MEDIACOM Oslo, NORWAY
|
Production Company
|
GO HAPPY Oslo, NORWAY
|
Credits
Øystein Halvorsen |
TRY/Apt/POL |
Copywriter |
Karin Lund |
TRY/Apt/POL |
Ad |
Morten Polmar |
TRY/Apt/POL |
Account Director |
Cathrine Wennersten |
TRY/Apt/POL |
Account Manager |
Knut Skåla |
TRY/Apt/POL |
Web/Technology Developers |
Pål Smitt/Amundsen |
TRY/Apt/POL |
Web/Technology Developers |
Morten Harnang |
TRY/Apt/POL |
Web Developer |
Annette Werner |
TRY/Apt/POL |
Digital Producer |
Lars Åndheim |
GO HAPPY |
Director |
Christoffer Lossius |
GO HAPPY |
Director |
Miriam Pedersen Eeg |
GO HAPPY |
Producer |
Jesper Gadeberg |
Musicstylist.com |
Music Resercher |
Execution
We installed City Emergency Brake (VW´s automatic anti collision system) on a bumper car at Tusenfryd, Norway´s biggest amusement park. Next to the bumper car track we promoted the new Polo and put focus on City Emergency Brake. We also had posters visualizing the technology.