Winners & Shortlists

THE COOLEST OUTDOOR AD EVER

TitleTHE COOLEST OUTDOOR AD EVER
BrandLASOL / BERNER
Product/ServiceWINDSCREEN WASH
Category D03. SPECIAL BUILD
Entrant Company IVALO Helsinki, FINLAND
Advertising Agency IVALO Helsinki, FINLAND
Production Company BRONSON CLUB Helsinki, FINLAND
Credits
Name Company Position
Ilkka Ruotsalainen IVALO Creative Agency Creative
Jouni Seppänen IVALO Creative Agency Creative
Emmi Mattila IVALO Creative Agency Creative
Leena Komulainen IVALO Creative Agency Account Director
Nina Antipin IVALO Creative Agency Strategist
Suvi Backman IVALO Creative Agency Production/Ad
Tia Yrjölä Berner Director
Henriikka Soini Berner Category Manager
Päivi Räty/Tarkkanen Berner Business Manager
Anna Hyttinen Berner Communications Specialist
Aj Annila Bronson Club Director
Jesse Fryckman Bronson Club Producer
Antti Kastari Bronson Club Producer
Henri Blomberg Bronson Club Cinematographer

Execution

We built copy of world famous Mannekes Pis fountain in to the coldest place of European Union - in the middle of the winter. While Brussel's Manneken Pis is closed down when temperature drops below zero, our Boy was peeing non freezing windscreen wash and everything was streamed via webcam to the internet throughout the winter. The construction and unveiling of our icy version of Manneken Pis were used as a PR-stunt and Lasol got widely attention from Belgium and of course in Finland. And why Manneken Pis? Because car's windscreen washer is called The Pee Boy in finnish language.