| Title | THE SPOILER BOX |
| Brand | AXN |
| Product/Service | TV SERIRES 'ZBRODNIA' |
| Category |
D03. SPECIAL BUILD |
|
Entrant Company
|
180HEARTBEATS+JUNG von MATT Warsaw, POLAND
|
|
Advertising Agency
|
180HEARTBEATS+JUNG von MATT Warsaw, POLAND
|
Credits
| Mikołaj Sadowski |
180heartbeats/Jung V. Matt |
Creative Director |
| Mikołaj Sadowski |
180heartbeats/Jung V. Matt |
Art Director |
| Bartłomiej Walczuk |
180heartbeats/Jung V. Matt |
Art Director |
| Bartłomiej Walczuk |
180heartbeats/Jung V. Matt |
Copywriter |
| Adam Marzec |
180heartbeats/Jung V. Matt |
Associate Creative Director |
| Paulina Słota |
180heartbeats/Jung V. Matt |
Account |
Execution
A week before the ,,Zbrodnia" premiere spoilers were installed in the custom made spoiler boxes nation wide on the crowded streets. Spoiler Boxes became a storytelling device on its own. The audience could confront wit hit's own sense or mystery and curiosity. People interacted with box, took pictures and even tried to break inside.