| Title | HARRI THE SEAL |
| Brand | TALLINK SILJA |
| Product/Service | CRUISE LINE, TRAVEL |
| Category |
D06. INTERACTIVE OUTDOOR EXPERIENCES |
|
Entrant Company
|
HASAN & PARTNERS GROUP Helsinki, FINLAND
|
|
Advertising Agency
|
HASAN & PARTNERS GROUP Helsinki, FINLAND
|
|
Media Agency
|
TOINEN PHD, FINLAND
|
|
Production Company
|
PERFECT FOOLS Stockholm, SWEDEN
|
Credits
| Tobias Wacker |
Hasan/Partners |
Creative Director |
| Ossi Honkanen |
Hasan/Partners |
Creative/Manager Of Innovation |
| Ilkka Sairanen |
Hasan/Partners |
Creative/Copywriter |
| Ella Kivinen |
Hasan/Partners |
Junior Creative/Art Director |
| Emily Reed |
Hasan/Partners |
Senior Digital Producer |
| Sari Heinilä |
Hasan/Partners |
Client Service Director |
| Anssi Arte |
Hasan/Partners |
Graphic Designer |
| Teija Järvinen |
Hasan/Partners |
Account Manager |
| Tony Sajdak |
Perfect Fools |
Technical Director |
| Björn Kummeneje |
Perfect Fools |
Technical Lead |
| Mattias Adolfsson |
Perfect Fools |
Developer/Frontend |
| Michael Lindfors |
Perfect Fools |
Developer/Backend |
| Karl Nord |
Perfect Fools |
Ad/Motion Designer |
| Eric Karlshammar |
Perfect Fools |
Project Manager |
| Kalle Kotila |
Anima Boutique |
Director |
| Misha Lagerstedt |
Anima Boutique |
Producer |
| Hanna Länsivuori |
Tallink Silja Oy |
Marketing Director |
| Anna Koskinen |
Tallink Silja Oy |
Marketing Planner |
| Laura Keski/Orvola |
Tallink Silja Oy |
Copywriter |
| Hannu Nieminen |
Tallink Silja Oy |
Art Director |
Execution
At the tram stop/ The aim was to create an installation that would serve as an impressive outdoor, an engaging stunt and a piece of shareable content. Success would be measured by on-site visibility, engagement level, social media visibility and smiles.