Winners & Shortlists

HARRI THE SEAL

TitleHARRI THE SEAL
BrandTALLINK SILJA
Product/ServiceCRUISE LINE, TRAVEL
Category D06. INTERACTIVE OUTDOOR EXPERIENCES
Entrant Company HASAN & PARTNERS GROUP Helsinki, FINLAND
Advertising Agency HASAN & PARTNERS GROUP Helsinki, FINLAND
Media Agency TOINEN PHD, FINLAND
Production Company PERFECT FOOLS Stockholm, SWEDEN
Credits
Name Company Position
Tobias Wacker Hasan/Partners Creative Director
Ossi Honkanen Hasan/Partners Creative/Manager Of Innovation
Ilkka Sairanen Hasan/Partners Creative/Copywriter
Ella Kivinen Hasan/Partners Junior Creative/Art Director
Emily Reed Hasan/Partners Senior Digital Producer
Sari Heinilä Hasan/Partners Client Service Director
Anssi Arte Hasan/Partners Graphic Designer
Teija Järvinen Hasan/Partners Account Manager
Tony Sajdak Perfect Fools Technical Director
Björn Kummeneje Perfect Fools Technical Lead
Mattias Adolfsson Perfect Fools Developer/Frontend
Michael Lindfors Perfect Fools Developer/Backend
Karl Nord Perfect Fools Ad/Motion Designer
Eric Karlshammar Perfect Fools Project Manager
Kalle Kotila Anima Boutique Director
Misha Lagerstedt Anima Boutique Producer
Hanna Länsivuori Tallink Silja Oy Marketing Director
Anna Koskinen Tallink Silja Oy Marketing Planner
Laura Keski/Orvola Tallink Silja Oy Copywriter
Hannu Nieminen Tallink Silja Oy Art Director

Execution

At the tram stop/ The aim was to create an installation that would serve as an impressive outdoor, an engaging stunt and a piece of shareable content. Success would be measured by on-site visibility, engagement level, social media visibility and smiles.