| Title | EVERY ANGLE |
| Brand | SANOMA MEDIA FINLAND / HELSINGIN SANOMAT |
| Product/Service | NEWS SERVICES, JOURNALISTIC CONTENT |
| Category |
D07. DIGITAL SCREENS |
|
Entrant Company
|
HASAN & PARTNERS GROUP Helsinki, FINLAND
|
|
Advertising Agency
|
HASAN & PARTNERS GROUP Helsinki, FINLAND
|
|
Media Agency
|
DAGMAR Helsinki, FINLAND
|
Credits
| Ossi Honkanen |
Hasan/Partners |
Creative |
| Mick Scheinin |
Hasan/Partners |
Creative |
| Eka Ruola |
Hasan/Partners |
Creative Director |
| David Godycki |
Hasan/Partners |
Executive Creative Director |
| Terhi Vaalavuo |
Helsingin Sanomat |
Marketing Manager |
| Meri Asikainen |
Helsingin Sanomat |
Marketing Planning Manager |
| Tämer Mohsen |
Hasan/Partners |
Head Of Integrated Production |
| Suvituuli Tuukkanen |
Hasan/Partners |
Account Director |
| Panu Nordlund |
Hasan/Partners |
Account Director |
| Johanna Leppänen |
Hasan/Partners |
Account Manager |
| Milla Kokko |
Hasan/Partners |
Strategic Director |
| Elmeri Terho |
Hasan/Partners |
Ad Assistant |
| Julius Tuomisto |
Delicode Ltd |
Producer/Interactive Advertising |
| Janne Karhu |
Delicode Ltd |
Lead Developer |
| Johan Perjus |
B/Reel |
Director |
| Peter Green |
Clear Channel |
Account Manager |
| Anna Salo |
Dagmar Oy |
Senior Client Director |
Execution
Outdoor displays with motion sensors showing different angles of the same scene were placed in central locations in the main geographical target area of greater Helsinki: the main railway station and shopping malls. Hundreds of thousands of existing and potential subscribers passed the displays daily. As the displays reacted just to people passing by, the attention and activation rate was extremely high in comparison with normal outdoor and digital displays.