| Title | WEST PRIDE 2014 |
| Brand | VÄSTTRAFIK |
| Product/Service | PUBLIC TRANSPORT |
| Category |
D05. TRANSIT |
|
Entrant Company
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Advertising Agency
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Media Agency
|
CARAT Stockholm, SWEDEN
|
|
Production Company
|
BRAND FACTORY Gothenburg, SWEDEN
|
Credits
| Anders Hegerfors |
Forsman/Bodenfors |
Copywriter |
| Staffan Forsman/Lars Jansson |
Forsman/Bodenfors |
Art Director |
| Hanna Westberg |
Forsman/Bodenfors |
Designer |
| Helen Johansson |
Forsman/Bodenfors |
Account Manager |
| Greger Andersson |
Forsman/Bodenfors |
Account Supervisor |
Execution
Västtrafik is the public transport provider in Gothenburg, Sweden. They support the annual West Pride LGBTQ festival in Gothenburg with rainbow flags on their vehicles, ads and other activities. But people get used to flags and ads so this year they wanted to take their support a little bit further. We turned the doors on their vehicles into closets and put the words “Come out with Västtrafik” on top. Which was clearly a lot more visible.