Title | SPEED TAIL |
Brand | MAZDA |
Product/Service | CAR BRAND |
Category |
D01. NON-STANDARD INDOOR ADVERTISING |
Entrant Company
|
HALBYE KAAG JWT Copenhagen, DENMARK
|
Advertising Agency
|
HALBYE KAAG JWT Copenhagen, DENMARK
|
Credits
David Asmussen |
Halbye Kaag JWT |
Creative Director |
Simon Wooller |
Halbye Kaag JWT |
Creative Director |
Rasmus Petersen |
Halbye Kaag JWT |
Art Director |
Lasse Bækbo Hinke |
Halbye Kaag JWT |
Art Director |
Execution
In 2013 Mazda launched the new Mazda 3. A fuel efficient, yet very powerful car. But in a slow moving car market the dealers needed something to kick start the sales.
The answer was the ”speed tail” a special built point of sale that worked as a conversation starter at the Mazda dealerships. A simple transparent acryllic that could be easily mounted directly on the car in the showrooms, created the illusion of a car that looks fast while standing still.