Winners & Shortlists

SPEED TAIL

TitleSPEED TAIL
BrandMAZDA
Product/ServiceCAR BRAND
Category D01. NON-STANDARD INDOOR ADVERTISING
Entrant Company HALBYE KAAG JWT Copenhagen, DENMARK
Advertising Agency HALBYE KAAG JWT Copenhagen, DENMARK
Credits
Name Company Position
David Asmussen Halbye Kaag JWT Creative Director
Simon Wooller Halbye Kaag JWT Creative Director
Rasmus Petersen Halbye Kaag JWT Art Director
Lasse Bækbo Hinke Halbye Kaag JWT Art Director

Execution

In 2013 Mazda launched the new Mazda 3. A fuel efficient, yet very powerful car. But in a slow moving car market the dealers needed something to kick start the sales. The answer was the ”speed tail” a special built point of sale that worked as a conversation starter at the Mazda dealerships. A simple transparent acryllic that could be easily mounted directly on the car in the showrooms, created the illusion of a car that looks fast while standing still.