Title	FANHANSA SIEGERFLIEGER
Brand	DEUTSCHE LUFTHANSA
Product/Service	LUFTHANSA
Category	D04. LIVE ADVERTISING & EVENTS
Entrant Company	KOLLE REBBE Hamburg, GERMANY
Advertising Agency	KOLLE REBBE Hamburg, GERMANY

Name	Company	Position
Fabian Frese	Kolle Rebbe Gmbh	Chief Creative Officer
Christian Kroll	Kolle Rebbe Gmbh	Unit Creative Director
Jens Theil	Kolle Rebbe Gmbh	Unit Creative Director
Matthias Erb	Kolle Rebbe Gmbh	Unit Creative Director
Katharina Jung	Kolle Rebbe Gmbh	Account Director
Pea Krüger	Kolle Rebbe Gmbh	Account Manager
Ronnie Patt	Kolle Rebbe Gmbh	Art Director/Copywriting
Holger Diesinger	Kolle Rebbe Gmbh	Copywriter
Oliver Kiurina	Studio Funk Hamburg Gmbh/Co.kg	Sound Editor

Execution

Lufthansa is the official airline carrier of the German national football team. After the World Cup victory in Brazil, German’s largest airline thanked the team with a grand gesture. It invested nothing less than 3,500 euros for a sticker with the words “Siegerflieger” (Aircraft of the winners). The worldwide media picked up the term, resulting in approximately 100,000,000 media impressions and #siegerflieger became one of the most used terms on social media and a Twitter trending topic. One simple sticker made Lufthansa the unofficial 2014 world champion of awareness. PS: Following a petition from hundreds of fans, the “Siegerflieger” will continue to fly until the European Championships in 2016.