DIGITAL LIBRARY WALLPAPER
Title | DIGITAL LIBRARY WALLPAPER |
Brand | VODAFONE ROMANIA |
Product/Service | TELECOM |
Category |
D01. NON-STANDARD INDOOR ADVERTISING |
Entrant Company
|
McCANN ERICKSON ROMANIA Bucharest, ROMANIA
|
Advertising Agency
|
McCANN ERICKSON ROMANIA Bucharest, ROMANIA
|
Media Agency
|
UM ROMANIA Bucharest, ROMANIA
|
Credits
Adrian Botan |
Mccann Erickson |
Creative Chairman |
Catalin Dobre |
Mccann Erickson |
Creative Director |
Ioana Filip |
Bv Mccann Erickson |
Creative Director |
Ionut Cojocaru |
Mccann Erickson |
Art Director |
Diana Ceausu |
Mccann Erickson |
Head Of Strategy |
Dana Hogea |
Bv Mccann Erickson |
Account Director |
Andreea Spilca |
Bv Mccann Erickson |
Account Manager |
Carmen Bistrian |
Bv Mccann Erickson |
Pr Corporate Manager |
Alexandru Platon |
BV Mccann Erickson |
Av Producer |
Roxana Zaharia |
BV Mccann Erickson |
Photo Producer |
Petre Bruma |
BV Mccann Erickson |
Production Manager |
Victor Croitoru |
Um Romania |
Planning Director |
Cornel Crihana |
UM Romnaia |
Media Manager |
Execution
The Digital Library Wallpaper was an interactive wallpaper that people could customize on-line,
by picking books and decoration colors and then order it at home as a real object. Once it got
home, the wallpaper was installed like any other regular wallpaper.
The difference was that this particular wallpaper was the first that combined functionality with
aesthetics, becoming the next cool object people would want in their house.