Title | KITCHEN BLIND TEST |
Brand | IKEA |
Product/Service | METOD KITCHEN SYSTEM |
Category |
D04. LIVE ADVERTISING & EVENTS |
Entrant Company
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
Advertising Agency
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
Credits
Andreas Ullenius |
Åkestam Holst |
Creative Director |
Hanna Björk |
Åkestam Holst |
Copywriter |
Lars Holthe |
Åkestam Holst |
Art Director |
Kjell Månsson |
Åkestam Holst |
Account Executive |
Henrik Adenskog |
Åkestam Holst |
Account Director |
Johan Eklund |
Åkestam Holst |
Producer |
Anna Nolendorfs |
Åkestam Holst |
Account Manager |
Jerker Winther |
Åkestam Holst |
Planner |
Elias Awada |
Åkestam Holst |
Graphic Designer |
Jens Sjöbergh |
Åkestam Holst |
Digital Designer |
Anna Lundeborg |
Åkestam Holst |
Digital Planner |
Mimmi Morén |
Åkestam Holst |
Assistant Account Manager |
Anne/Lie Karl |
Åkestam Holst |
Studio Assistant |
Lo Bjurulf |
Linkdetails |
Interior Designer |
Joachim Lundgren |
Söderberg Agentur |
Photographer |
Christine Eliasson |
IKEA |
Advertiser's Supervisor |
Execution
We created a secret supper club by building a METOD kitchen in a private apartment and invited food bloggers, journalists and IKEA fans. What the guests didn’t know was that the chef was blind and that she had only a few hours to get to know her new kitchen before the opening night. With direct insight to the kitchen the exclusively invited guests could follow the chef’s work while they were enjoying the five-course menu.