SHUTTERSTOCK OUTDOOR GALLERY
Title | SHUTTERSTOCK OUTDOOR GALLERY |
Brand | SHUTTERSTOCK.COM |
Product/Service | IMAGE BANK |
Category |
D03. SPECIAL BUILD |
Entrant Company
|
TBWA\ISTANBUL, TURKEY
|
Advertising Agency
|
TBWA\ISTANBUL, TURKEY
|
Credits
Ilkay Gurpinar |
TBWA/ISTANBUL |
Chief Creative Officer |
Volkan Karakasoglu |
TBWA/ISTANBUL |
Executive Creative Director/Copywriter |
Guney Soykan |
TBWA/ISTANBUL |
Creative Group Head/Art Director/Copywriter |
Serhat Poyraz |
TBWA/ISTANBUL |
Digital Head |
Mustafa Nurdogdu |
212 PRODUCTION |
Photographer |
Melis Inceer |
TBWA/ISTANBUL |
Account Manager |
Ovunc Hitay |
TBWA/ISTANBUL |
Agency Producer/Media Arts Director |
Idil Acikalin |
TBWA/ISTANBUL |
Strategy Planner |
Engin Varol |
TBWA/ISTANBUL |
Digital Project Manager |
Melis Tahiroglu |
BLIPPAR |
Project Manager |
Mikela Eskinazi |
BLIPPAR |
International Partner |
Execution
Shutterstock.com extended its gallery with new local Istanbul images. To convey this message we created an outdoor gallery. We chose images of locally textured buildings close to the ad agencies of Istanbul and placed website's iconic watermark on those buildings. The watermark was placed with a special perspective technique to make the image look as if it was in the Shutterstock gallery. If the viewers liked the frame, they could scan it via Blippar. This way, they were directed to Shutterstock's website and were able to download the image for free.