Title | EATSPIRATIONS |
Brand | UNO RESTAURANT |
Product/Service | UNO RESTAURANT |
Category |
D01. NON-STANDARD INDOOR ADVERTISING |
Entrant Company
|
VOSKHOD Yekaterinburg, RUSSIA
|
Advertising Agency
|
VOSKHOD Yekaterinburg, RUSSIA
|
Credits
Andrey Gubaydullin |
Voskhod |
Creative Director |
Darya Ovechkina |
Voskhod |
Copywriter |
Anton Rozhin |
Voskhod |
Copywriter |
Vladislav Derevyannikh |
Voskhod |
Art Director |
Evgeniya Surovtseva |
Voskhod |
Designer |
Kirill Ratman |
Voskhod |
Designer |
Dmitry Donik |
Voskhod |
Supervisor |
Nikita Beryozkin |
Voskhod |
Supervisor |
Andrey Bezborodov |
|
Painter |
Elena Kurash |
|
Painter |
The Jukebox Blues Band |
|
Music Artists |
Lyubov Makovskaya |
|
Painter |
Primavera |
|
Music Artists |
Gypsy Trio Romanouche |
|
Music Artists |
Lyudmila Makarova |
|
Dancer |
Anton Mayantsev And Anzhelika Nevtyra |
|
Dancers |
Alexey Oparyshev |
|
Street/Artist |
Vladimir Opalov |
|
Street/Artist |
Execution
When UNO the first author's cuisine restaurant opened in Tyumen, it needed promotion badly. Because none in Tyumen knew what author's cuisine was.
We decided to show people that author’s dishes are similar to works of art and turn the opening into a real art project.
The city's most famous artists received very unusual invitations. To attend the opening they needed to create small pieces of art.
On the opening day the restaurant was completely full. At the heart of the art project there was an experiment.
Our guests shared their gastronomical impressions through works of art: paintings, music pieces and dances.
All the masterpieces created that day became spectacular advertising and decorated the city streets and radio air.
As a result more than 300 mass media spotlighted the opening.
We received $68 000 worth of earned-media coverage.
The restaurant got hundreds of positive reviews.
And Tyumen had a major artistic event and the most creative advertising in the history of the city.