Title | LOOK TWICE |
Brand | VERMISSTE KINDER |
Product/Service | CHARITY |
Category |
D08. NON-FORMATTED DIGITAL OUTDOOR |
Entrant Company
|
THJNK Hamburg, GERMANY
|
Advertising Agency
|
THJNK Hamburg, GERMANY
|
Advertising Agency 2
|
ACHTUNG! Hamburg, GERMANY
|
Credits
Armin Jochum |
Thjnk Ag |
Chief Creative Officer |
Mirko Kaminski |
Achtung! Gmbh |
Chief Creative Officer |
Bettina Olf |
Thjnk Ag |
Executive Creative Director |
Nicolas Schmidt/Fitzner |
Thjnk Ag |
Art Director |
David Lasar |
Thjnk Ag |
Art Director |
Jan/Hendrik Scholz |
Thjnk Ag |
Copywriter |
Florian Kruse |
Thjnk Ag |
Account Manager |
Meike Freymuth |
Thjnk Ag |
Account Manager |
Ralph Teichmann |
Thjnk Ag |
Agency Producer |
Execution
Innercity nd playgrounds in Hamburg.
“Deutschland findet euch” is the largest network which searches for missing children. Every day the search party looks at the pictures of missing children on the notice published on our platform to compare them with children seen on the streets. How can we demonstrate that our platform helps to find missing children – especially to people who are not “digital natives”? The idea: LOOKTWICE – a unique installation that transforms website functionality onto a billboard.