Winners & Shortlists

LOOK TWICE

TitleLOOK TWICE
BrandVERMISSTE KINDER
Product/ServiceCHARITY
Category D08. NON-FORMATTED DIGITAL OUTDOOR
Entrant Company THJNK Hamburg, GERMANY
Advertising Agency THJNK Hamburg, GERMANY
Advertising Agency 2 ACHTUNG! Hamburg, GERMANY
Credits
Name Company Position
Armin Jochum Thjnk Ag Chief Creative Officer
Mirko Kaminski Achtung! Gmbh Chief Creative Officer
Bettina Olf Thjnk Ag Executive Creative Director
Nicolas Schmidt/Fitzner Thjnk Ag Art Director
David Lasar Thjnk Ag Art Director
Jan/Hendrik Scholz Thjnk Ag Copywriter
Florian Kruse Thjnk Ag Account Manager
Meike Freymuth Thjnk Ag Account Manager
Ralph Teichmann Thjnk Ag Agency Producer

Execution

Innercity nd playgrounds in Hamburg. “Deutschland findet euch” is the largest network which searches for missing children. Every day the search party looks at the pictures of missing children on the notice published on our platform to compare them with children seen on the streets. How can we demonstrate that our platform helps to find missing children – especially to people who are not “digital natives”? The idea: LOOKTWICE – a unique installation that transforms website functionality onto a billboard.