Title | THE ANTIFOOT CAN |
Brand | ORANGINA MISS O! |
Product/Service | LIGHT SOFT DRINK |
Category |
D02. SMALL SCALE SPECIAL SOLUTIONS |
Entrant Company
|
FRED & FARID GROUP Paris, FRANCE
|
Advertising Agency
|
FRED & FARID GROUP Paris, FRANCE
|
Production Company
|
WANDA PRODUCTIONS Saint-Denis La Plaine Cedex, FRANCE
|
Credits
Fred/Farid |
FRED/FARID GROUP |
Chief Creative Officers |
Ugo Martinez/Guillaume Roukhomovsky |
FRED/FARID GROUP |
Copywriter |
Guillaume Roukhomovsky/Radouane Guissi |
FRED/FARID GROUP |
Art Director |
Stanislas De Parcevaux/Florence Burtin/Aline Bonnet/Romain Burgevin/Fanny Comau |
ORANGINA SCHWEPPES FRANCE |
Clients |
Florent Depoisier |
FRED/FARID GROUP |
Account Director |
Matthieu Bouillot |
FRED/FARID GROUP |
Social Media Manager |
Deji Odulate |
FRED/FARID GROUP |
Agency Producer |
Patrick Cassir |
WANDA |
Director |
Hélène Ségol/Marie Le Roux |
WANDA |
Producer |
Execution
The brand has invited anyone one willing to fight back the dictatorshop to try to win the anti-foot can Orangina Miss O ! on social networks and to join this unexpected and one-of-a-kind movement.
5 000 cans have been made available for the resistance.