Title | STREET STORIES |
Brand | DEPAUL UK |
Product/Service | HOMELESSNESS CHARITY |
Category |
D03. SPECIAL BUILD |
Entrant Company
|
PUBLICIS LONDON, UNITED KINGDOM
|
Advertising Agency
|
PUBLICIS LONDON, UNITED KINGDOM
|
Credits
Andy Bird |
Publicis London |
Executive Creative Director |
Pavlos Themistocleous |
Publicis London |
Digital Ecd |
Steve Moss |
Publicis London |
Copywriter |
Jolyon Finch |
Publicis London |
Art Director |
Chris Boyton |
Publicis London |
Account Director |
Anthony Harris |
Publicis London |
Strategist |
Sarah Clifford |
Publicis London |
Agency Producer |
Mark Wesley |
Publicis London |
Photographer |
Colin Hickson |
Publicis London |
Agency Executive Producer |
Sam Holmes |
Publicis London |
Agency Producer |
Doug Gillen |
N/A |
Director/Editor |
Ben Slow |
N/A |
Artist |
Best Ever |
N/A |
Artist |
Josh Jeavons |
N/A |
Artist |
David Shillinglaw |
N/A |
Artist |
Mike Fitzgerald |
Publicis London |
Senior Digital Project Manager |
David Clarke |
Publicis London |
Head Of Technology |
Richard Nelson |
Publicis London |
Lead Interactive Developer |
Richie Wykes |
Publicis London |
Head Of Design |
Execution
Under the campaign line, “Don’t let their stories end on the street”, we worked with some of the UK’s best up and coming street artists, using the streets where the homeless slept to tell their stories.
The images of homeless kids and their stories were compiled on the street stories website.
And instead of donations we asked the public to buy a limited edition portrait inspired by the stories.
Every time a screenprint was bought, a section of the digital walls was cleaned away. Brick by brick, the tragic stories were removed from the street.