Title | DRONEVERTISING + WOKKER |
Brand | WOKKER |
Product/Service | WOKKER |
Category |
D02. SMALL SCALE SPECIAL SOLUTIONS |
Entrant Company
|
HUNGRY BOYS Moscow, RUSSIA
|
Advertising Agency
|
HUNGRY BOYS Moscow, RUSSIA
|
Credits
Vlad Sitnikov |
Hungry Boys |
Creative Director |
Arthur Miroshnichenko |
Hungry Boys |
Copywriter |
Max Malakhov |
Hungry Boys |
Cameraman |
Katya Semenova |
Hungry Boys |
Illustrator |
Alexandr Katin |
Hungry Boys |
Producer |
Execution
Ordinary advertising channels are already congested. That's why we came up with an unusual way to fascinate our target audience: we raised advertisement up in the air. We attached Wokker banners to drones and launched them around high-rise business centers. Flying past office windows, they drew attention of hundreds of people.