| Title | SWAT |
| Brand | VODAFONE |
| Product/Service | VODAFONE VOICE SIGNATURE |
| Category |
A14. COMMERCIAL PUBLIC SERVICES |
|
Entrant Company
|
Y&R ISTANBUL, TURKEY
|
|
Advertising Agency
|
Y&R ISTANBUL TEAM RED, TURKEY
|
|
Media Agency
|
MINDSHARE Istanbul, TURKEY
|
|
Production Company
|
ZOO ISTANBUL, TURKEY
|
Credits
| Ayse Aydin |
Y&R Team Red Istanbul |
Creative Director |
| Erkan Kaya |
Y&R Team Red Istanbul |
Creative Group Head |
| Ilker Dagli |
Y&R Team Red Istanbul |
Creative Group Head |
| Ugur Say |
Y&R Team Red Istanbul |
Art Director |
| Can Arabacilar |
Y&R Team Red Istanbul |
Copywriter |
| Hilal Birecik |
Y&R Team Red Istanbul |
General Manager |
| Ceren Kalkan |
Y&R Team Red Istanbul |
Account Director |
| Setenay Ergin |
Y&R Team Red Istanbul |
Account Supervisor |
| Deniz Atalay |
Y&R Team Red Istanbul |
Account Manager |
| Deniz Kunkut |
Y&R Team Red Istanbul |
Head Of Production |
| Gamze Bayindir |
Y&R Team Red Istanbul |
Agency Producer |
| Bediz Eker |
Y&R Team Red Istanbul |
Head Of Strategy |
| Emre Percin |
Y&R Team Red Istanbul |
Strategist |
English Translation of Main Headlines
Customers calling customer service phone lines in Turkey are required to share their passwords or their personal information such as mother’s maiden name, place of birth, date of birth, parent’s names etc. due to security procedures. Vodafone removes this invasive procedure by introducing world’s safest and non-duplicated method, Vodafone Voice Signature. We visualised the safety of this system in our printed ads.