| Title | NETFLIX GIF |
| Brand | NETFLIX |
| Product/Service | NETFLIX, SVOD |
| Category |
D07. DIGITAL SCREENS |
|
Entrant Company
|
OGILVY FRANCE Paris, FRANCE
|
|
Advertising Agency
|
OGILVY FRANCE Paris, FRANCE
|
|
Media Agency
|
MEC Paris, FRANCE
|
Credits
| Baptiste Clinet |
Ogilvy Paris |
Executive Creative Director |
| Nicolas Lautier |
Ogilvy Paris |
Creative Director |
| Julien Chiapolini |
Ogilvy Paris |
Art Director |
| Riccardo Fregoso |
Ogilvy Paris |
Copywriter |
| Hélène Boudin |
Ogilvy Paris |
Creative Assistant |
| François Phan |
Ogilvy Paris |
Integrated Producer |
| Alexandra Mimoun |
Ogilvy Paris |
Director Of Strategy Integration |
| Amélie Delacour |
Ogilvy Paris |
Strategic Planner |
| Philip Heinmann |
Ogilvy Paris |
Managing Director |
| Anne Sophie Carbo |
Ogilvy Paris |
Business Director |
| Alexis Valero |
Ogilvy Paris |
Account Executive |
| Joo Hyung Lee |
Ogilvy Paris |
Account Executive Assistant |
| Cédric Choppin |
Delapost Paris |
Production Compagny Director |
| Sébastien Mollard |
Delapost Paris |
Graphist |
| Alice Prudhomme |
Delapost Paris |
Production Assistant |
| Matthieu Delcoustal |
MEC |
Account Director |
| Marie Arnaud |
MEC |
Account Executive |
| Cécile Dourdin |
Screenbase |
Account Director |
| Céline Boissinot |
Screenbase |
Account Manager |
Execution
The media agency gave us a general plan of the times and places available (malls, public transport destinations, places of interest, subway, railways, offices, etc.) and we created specific GIFs related to every possible situation. For example, for the same location near a train station, we have a GIF about rush hour, another about rain and one on holiday departures. So we can choose to diffuse the GIF that is more adapted to each occasion.