Title | OCCUPY BANKSY |
Brand | DEICHMANN SE |
Product/Service | FILA |
Category |
D03. SPECIAL BUILD |
Entrant Company
|
GREY DUSSELDORF, GERMANY
|
Advertising Agency
|
GREY DUSSELDORF, GERMANY
|
Credits
Fabian Kirner |
GREY Germany Gmbh |
Chief Creative Officer |
Martin Venn |
GREY Germany Gmbh |
Creative Director |
Alexandros Antoniadis |
GREY Germany Gmbh |
Creative Director |
Serdar Kantekin |
GREY Germany Gmbh |
Senior Concept Developer |
Linda Koenen |
GREY Germany Gmbh |
Account Director |
Mathias Renner |
GREY Germany Gmbh |
Director Display/Design |
Konrad Nowak |
Deichmann SE |
Marketing Manager |
Brad Vatidez |
GREY Germany Gmbh |
Art Director |
Shaun Thomas |
Prime Focus World |
|
Douglas Fayers |
Prime Focus World |
|
Alice Wauchope |
Prime Focus World |
|
Jochen Herzog |
Greyworks |
Editor |
Wilhelm Dukart |
Greyworks |
Sound Design |
Execution
Occupy Banksy! Why? Banksy is the most famous street artist in the world. He and his graffitis stand for street-style. The young generation knows him and his pieces all around the world. We used his awareness and popularity to communicate the brand FILA. We cut FILA sneakers in half and travelled to London to equip Banksy pieces with the sneakers. These installations aroused high attention on the streets. People took photos and uploaded them in social networks. A lot of blogs shared the occupied Banksys with their community, so that the installations got viral.