| Title | SIX LUCKY NUMBERS |
| Brand | WESTDEUTSCHE LOTTERIE |
| Product/Service | LOTTERY 6X49 |
| Category |
D07. DIGITAL SCREENS |
|
Entrant Company
|
BBDO GERMANY Düsseldorf, GERMANY
|
|
Advertising Agency
|
BBDO GERMANY Düsseldorf, GERMANY
|
|
Production Company
|
CRAFTWORK Düsseldorf, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Germany Gmbh |
Chief Creative Officer |
| Christian Mommertz/Sebastian Hardieck |
BBDO Düsseldorf Gmbh |
Creative/Managing Directors |
| Christian Mommertz/Achim Metzdorf |
BBDO Düsseldorf Gmbh |
Creative Directors |
| Gustavo Vieira/Philipp Alings/Julian Dany/Kai/Christian Bade/Karolina Bukowiecka |
BBDO Düsseldorf Gmbh |
Art Directors |
| Gustavo Vieira/Peter Engelbrecht/Isabel Campagna Schwab |
BBDO Düsseldorf Gmbh |
Copywriters |
| Thomas Schulte |
BBDO Düsseldorf Gmbh |
Group Account Director |
| Sandra Krah Schymetzki |
BBDO Düsseldorf Gmbh |
Account Director |
| Benjamin Kraus |
BBDO Düsseldorf Gmbh |
Junior Account Manager |
| Cathrein Offermann |
BBDO Düsseldorf Gmbh |
Agency Producer |
| Steffen Gentis |
Craftwork |
Producer |
| Alexander Link/Till Markull |
Craftwork |
Animation |
Execution
During the last years 6x49 has fallen into oblivion. The
Campaign brings back the pure joy of playing to the Westlotto
classic. Pictures of the dull reality are put into the typical pattern of a lottery ticket. The fun starts when 6 fields give us a view into the future after winning the big lottery jackpot.