SUGAR PISTOL INSTALLATION
| Title | SUGAR PISTOL INSTALLATION |
| Brand | DEUTSCHER DIABETIKER BUND |
| Product/Service | GERMAN DIABETIC SOCIETY |
| Category |
C01. ADAPTED BILLBOARDS AND OUTDOOR POSTERS |
|
Entrant Company
|
TBWA\GERMANY Düsseldorf, GERMANY
|
|
Advertising Agency
|
TBWA\GERMANY Düsseldorf, GERMANY
|
|
Production Company
|
MEDIEN TEAM DIGITALDRUCK Duesseldorf, GERMANY
|
Credits
| Joerg Herzog |
TBWA Group Germany |
Executive Creative Director |
| Sandra Birkemeyer |
TBWA Group Germany |
Art Director |
| Sigrun Abel |
TBWA Group Germany |
Copywriter |
| Kerstin Knapp |
TBWA Group Germany |
Artwork |
| Kerstin Ihlo/Fenrich |
TBWA Group Germany |
Head Of Creative Services |
| Meo Suzuki Roeder |
EG |
Head Of Production |
Execution
The World Diabetes Day is the perfect time for the DDB (German Diabetic Society) to create maximum awareness
for diabetes in the general public. Preferably with a trenchant action. We used this day and the medium 'Outdoor' to make also unaffected people think about their nutrition and health.
Knowing that the German Diabetic Society only has a limited budget at disposal, TBWA draw attention by using a striking fact: every 10 seconds a life ist lost as a result of diabetes.
Literally speaking we let the general public get 'in touch' with the disease which is throughout Germany popularly known as 'Zucker' (Sugar): by forming a pistol out of real sugar cubes and displaying them on a city light without a glass covering. People at first were curious: 'Is it a printed ad?'; 'Is it an installation?'. And then got in 'real touch' with the material and the disease sugar. They had the opportunity to touch and taste it.