THE WORLD'S BIGGEST PHOTO BOOK
| Title | THE WORLD'S BIGGEST PHOTO BOOK |
| Brand | SAMSUNG |
| Product/Service | SAMSUNG GALAXY S4 ZOOM |
| Category |
D03. SPECIAL BUILD |
|
Entrant Company
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Advertising Agency
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Media Agency
|
STARCOM MEDIAVEST GROUP GERMANY Frankfurt am Main, GERMANY
|
Credits
| Andreas Pauli |
Chief Creative Officer |
| Irina Schestakoff |
Creative Director |
| Alexander Haase |
Creative Director |
| Till Rothweiler |
Art Director |
| Sascha Klein |
Social Account Supervisor |
| Fred Schikora |
Producer |
| Pia Lebowitsch |
Account Supervisor |
| Johannes Hein |
Account Director |
Execution
Our idea was to create a monument, as a testimony to the creativity of people: The biggest photo album ever made. We asked people to participate through a facebook promotion. Within a couple of days, we had received thousands of photographs. The best 28,000 pictures were printed on an 8 by 5 meter photo album. It has 5 tons of movable pages, and a surface area of 800 square meters. The challenge was to find a design that was able to represent the input of thousands of users as well as to highlight the product itself, the Samsung Galaxy S4.