THE BODYSWITCH EXPERIMENT
Title | THE BODYSWITCH EXPERIMENT |
Brand | EUROPEAN SPEED-FIT |
Product/Service | TEST-TRAINING |
Category |
D04. LIVE ADVERTISING & EVENTS |
Entrant Company
|
BBDO BERLIN, GERMANY
|
Advertising Agency
|
BBDO BERLIN, GERMANY
|
Production Company
|
COBBLESTONE FILMPRODUCTION Berlin, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Germany Gmbh |
Chief Creative Officer |
Jan Harbeck/David Mously |
BBDO Berlin Gmbh |
Creative Managing Directors |
Max Millies/Marius Lohmann |
BBDO Berlin Gmbh |
Creative Directors |
Bernd Claussen |
BBDO Berlin Gmbh |
Art Director |
Nicolas Linde/David Missing |
BBDO Berlin Gmbh |
Copywriters/Script |
Franzis Heusel |
BBDO Berlin Gmbh |
Managing Director |
Mark Andree |
BBDO Berlin Gmbh |
Client Service Director |
Maike Schröder |
BBDO Berlin Gmbh |
Group Account Director |
Eleni Michailidou |
BBDO Berlin Gmbh |
Junior Account Manager |
Alexander Geier |
BBDO Berlin Gmbh |
Agency Producer |
Steffen Gentis |
BBDO Germany Gmbh |
Chief Production Officer |
Juri Wiesner/Nora Hässner |
Cobblestone Filmproduktion Gmbh |
Producer |
|
Cobblestone Filmproduktion Gmbh |
Post Production |
Egon Riedel |
|
Music/Sound Design |
|
Studio Funk Berlin |
Audio Production Company |
Donald Arthur |
|
Voice Over |
Sören Schaller |
|
Director |
Casey Campbell |
|
Director Of Photography |
Sebastian Stoffels |
|
Editor |
Falk Gärtner |
|
Visual Effects |
Execution
Challenge: Motivate out-of-shape guys to join Speed-Fit gyms, by showing them how a great body scores with the ladies.
Idea: The Body Switch Experiment - the first sixpack test drive. In typical flirt locations we set up a booth filled with cameras, microphones and broadcasting technology. From here test subjects could digitally 'transplant' their heads onto the body of a perfectly trained model and chat-up women in real-life flirt situations.
Result: Our experiment became the center of attention in Berlin's flirt locations. Our test subjects experienced that a super body makes you super confident and Speed-Fit generated lots of trail-trainings.
The activity took place at Asphalt Club, Laundromat 115 and
Indoor Swimming Pool Anton-Seafkow Platz; all Berlin