Winners & Shortlists

SMART DJ

TitleSMART DJ
BrandDAIMLER MBVD
Product/ServiceSMART FORTWO ELECTRIC DRIVE
Category D06. INTERACTIVE OUTDOOR EXPERIENCES
Entrant Company BBDO BERLIN, GERMANY
Advertising Agency BBDO BERLIN, GERMANY
Production Company BRAINPOOL TV Cologne, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Germany Gmbh Chief Creative Officer
Jan Harbeck/David Mously BBDO Berlin Gmbh Creative Managing Directors
Ton Hollander/Tobias Feige/Daniel Haschtmann BBDO Berlin Gmbh Creative Directors
Shelley Lui/Daniel Schweinzer BBDO Berlin Gmbh Art Directors
Timo Fiebig/Lukas Liske BBDO Berlin Gmbh Copywriters
Sebastian Schlosser BBDO Berlin Gmbh Client Service Director
Steffen Schumann BBDO Berlin Gmbh Account Director
G├╝lcan Demir/Daniela Haake/Sandra Gesell BBDO Berlin Gmbh Account Manager
Silke Rochow BBDO Berlin Gmbh Agency Producer
Steffen Gentis BBDO Germany Gmbh Chief Production Officer
Christian Bornkessel Sound Engineer
Maximilian Duwe Director/Editor/Animation
Frank Restle Director Of Photography
Studio Funk Berlin Audio Production Company
Mokoh Music/Berlin Composition

Execution

The smart ed accelerates fast, drives silently and has an extra small turning radius. We combined these advantages in one game that positions the smart ed in an entertaining way: smart DJ - the world's first turntable test drive. The setting: The smart ed drives in circles on a giant virtual vinyl record. The principle: The faster the smart, the faster the music. The goal: reach the correct speed to guess the song. With test drive events throughout the country, viewers had the chance to experience the smart ed's driving pleasure firsthand.