Title | SMART DJ |
Brand | DAIMLER MBVD |
Product/Service | SMART FORTWO ELECTRIC DRIVE |
Category |
D06. INTERACTIVE OUTDOOR EXPERIENCES |
Entrant Company
|
BBDO BERLIN, GERMANY
|
Advertising Agency
|
BBDO BERLIN, GERMANY
|
Production Company
|
BRAINPOOL TV Cologne, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Germany Gmbh |
Chief Creative Officer |
Jan Harbeck/David Mously |
BBDO Berlin Gmbh |
Creative Managing Directors |
Ton Hollander/Tobias Feige/Daniel Haschtmann |
BBDO Berlin Gmbh |
Creative Directors |
Shelley Lui/Daniel Schweinzer |
BBDO Berlin Gmbh |
Art Directors |
Timo Fiebig/Lukas Liske |
BBDO Berlin Gmbh |
Copywriters |
Sebastian Schlosser |
BBDO Berlin Gmbh |
Client Service Director |
Steffen Schumann |
BBDO Berlin Gmbh |
Account Director |
Gülcan Demir/Daniela Haake/Sandra Gesell |
BBDO Berlin Gmbh |
Account Manager |
Silke Rochow |
BBDO Berlin Gmbh |
Agency Producer |
Steffen Gentis |
BBDO Germany Gmbh |
Chief Production Officer |
Christian Bornkessel |
|
Sound Engineer |
Maximilian Duwe |
|
Director/Editor/Animation |
Frank Restle |
|
Director Of Photography |
|
Studio Funk Berlin |
Audio Production Company |
|
Mokoh Music/Berlin |
Composition |
Execution
The smart ed accelerates fast, drives silently and has an extra small turning radius. We combined these advantages in one
game that positions the smart ed in an entertaining way: smart DJ - the world's first turntable test drive.
The setting: The smart ed drives in circles on a giant virtual vinyl record.
The principle:
The faster the smart, the faster the music.
The goal: reach the correct speed to guess the song. With test drive events throughout the country, viewers had the chance to experience the smart ed's driving pleasure firsthand.