Winners & Shortlists

THE TOMORROW PROJECT

TitleTHE TOMORROW PROJECT
BrandTHE PRINCE'S TRUST
Product/ServiceTOMORROW'S STORE
Category D03. SPECIAL BUILD
Entrant Company CHI & PARTNERS London, UNITED KINGDOM
Advertising Agency CHI & PARTNERS London, UNITED KINGDOM
Credits
Name Company Position
Jonathan Burley CHI/Partners Executive Creative Director
Jay Phillips/Neil Clarke CHI/Partners Creative Director
Matt Searle CHI/Partners Copywriter
Sarah Levitt CHI/Partners Art Director
Gabrielle Heyse Moore/Daniel Beardsley Found Associates Architects
Georgina Mew CHI/Partners Account Director
Sarah Clark CHI/Partners Planner
Philip Bosher CHI/Partners Designer
Matt Hunt CHI/Partners Graphic Designer
Dan Beckett CHI/Partners Head Of Art

Execution

We created ‘Tomorrow’s Store’; a unique store that celebrates the young entrepreneurs that The Prince’s Trust helps. Every element of the store and its branding was designed to be totally transformable – from product displays and lighting, to business cards and signage. Each month we gave the store to a new resident, providing them with a space to sell their products, gain recognition and tell their story. This allowed us to showcase some of the young people The Prince’s Trust helps, whilst engaging with a new audience in an unexpected way, and importantly it raises money through sale of the products.