| Title | THE TOMORROW PROJECT |
| Brand | THE PRINCE'S TRUST |
| Product/Service | TOMORROW'S STORE |
| Category |
D03. SPECIAL BUILD |
|
Entrant Company
|
CHI & PARTNERS London, UNITED KINGDOM
|
|
Advertising Agency
|
CHI & PARTNERS London, UNITED KINGDOM
|
Credits
| Jonathan Burley |
CHI/Partners |
Executive Creative Director |
| Jay Phillips/Neil Clarke |
CHI/Partners |
Creative Director |
| Matt Searle |
CHI/Partners |
Copywriter |
| Sarah Levitt |
CHI/Partners |
Art Director |
| Gabrielle Heyse Moore/Daniel Beardsley |
Found Associates |
Architects |
| Georgina Mew |
CHI/Partners |
Account Director |
| Sarah Clark |
CHI/Partners |
Planner |
| Philip Bosher |
CHI/Partners |
Designer |
| Matt Hunt |
CHI/Partners |
Graphic Designer |
| Dan Beckett |
CHI/Partners |
Head Of Art |
Execution
We created ‘Tomorrow’s Store’; a unique store that celebrates the young entrepreneurs that The Prince’s Trust helps. Every element of the store and its branding was designed to be totally transformable – from product displays and lighting, to business cards and signage. Each month we gave the store to a new resident, providing them with a space to sell their products, gain recognition and tell their story. This allowed us to showcase some of the young people The Prince’s Trust helps, whilst engaging with a new audience in an unexpected way, and importantly it raises money through sale of the products.