Winners & Shortlists

THE POMMERY REVENGE

TitleTHE POMMERY REVENGE
BrandHANSEATISCHES WEIN- UND SEKT-KONTOR HAWESKO
Product/ServiceHANSEATISCHES WEIN- UND SEKT-KONTOR
Category D04. LIVE ADVERTISING & EVENTS
Entrant Company JUNG von MATT Hamburg, GERMANY
Advertising Agency JUNG von MATT Hamburg, GERMANY
Media Agency JOST VON BRANDIS SERVICE-AGENTUR Hamburg, GERMANY
Credits
Name Company Position
Goetz Ulmer Jung Von Matt AG Chief Creative Officer
Joachim Kortlepel Jung Von Matt AG Chief Creative Officer
Thimoteus Wagner Jung Von Matt AG Chief Creative Officer
Fabian Frese Jung Von Matt AG Creative Director
Lutz Nebelin Jung Von Matt AG Creative Director
Robert Ehlers Jung Von Matt AG Creative Director
Pavel Bondarenko Jung Von Matt AG Art Director
Heiner Twenhaefel Jung Von Matt AG Copywriter
Michael Kittel Jung Von Matt AG Art Director
Jan Propach Jung Von Matt AG Copywriter
Detlef Klappert Jung Von Matt AG Conceptionist
Francisco Perez/Matthias Veuhoff/Andres Maldonado Jung Von Matt AG Graphic Designer
Jens Willers/Florian Kaspereit Jung Von Matt AG Production Designer
Julia Kroemker Jung Von Matt AG Client Service Director
Marina Ziegler/Lena Schlieper Jung Von Matt AG Account Director
Sebastian Horstmann Jung Von Matt AG Junior Project Manager
Robert Andersen/Michael Seifert Jung Von Matt AG Digital Creative Director
Ivan Mallinowski Artec Messebau Gmbh/Co. KG Exhibition Constructions
Katja Garff Jost Von Brandis Service Agentur Gmbh Media Manager
Jochen Dirks Poolgroup Gmbh Technical Director

Execution

The challenge: Even though Hanseatisches Wein- und Sekt-Kontor (short: Hawesko) is Germany’s leading champagne- and wine retailer and well-know amongst Champagne connoisseurs, most people don’t really know Hawesko. We wanted to change that by creating an unseen promotional spectacle everybody would talk about to celebrate Hawesko’s 50th birthday. Our idea: we avenge the countless champagne bottles that have been smashed against ship’s hulls at ship christenings. Therefore, we built the world’s largest champagne bottle and this time we turned the tables and smashed a ship against it. We called it “The Revenge of the Champagne”.