Case Film

Presentation Board

Title	ABORTIONTRAVEL
Brand	CELEM (EUROPEAN WOMEN'S LOBBY)
Product/Service	SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY
Category	D03. SPECIAL BUILD
Entrant Company	DDB SPAIN Madrid, SPAIN
Advertising Agency	DDB SPAIN Madrid, SPAIN

Name	Company	Position
Jose Mª Roca De Viñals	DDB Spain	Chief Creative Officer
Guillermo Santaisabel	DDB Spain	Executive Creative Director
Javier Urbaneja	DDB Spain	Technology Creative Director
Cristina Rodriguez	DDB Spain	Art Director
Federico Arce	DDB Spain	Btl Team
Fernando Alvarez	DDB Spain	Btl Team
Carlos Guerrero	DDB Spain	Digital Programmer
Plug/In		Digital Programmer Studio
Tesauro		Production Company
Mariona Cruz	DDB Spain	Account Supervisor
Gabriela Castro	DDB Spain	Account Executive
Alberto Escudero		Photographer
Jorge De La Hermosa		Photographer

Execution

On 20 December, the Spanish Government announced that it would be making changes to the current law on abortion. These measures will make it one of the most restrictive in the world; even prohibiting the termination of a pregnancy in cases where the foetus is malformed. To show the consequences of the future law, we created Abortion Travel, 'the travel agency that should never exist.' A physical travel agency so women could have abortions outside Spain. A protest measure, an attempt to prevent the proposed changes denying Spanish women the freedom to decide. The agency was the campaign's headquarters: a press conference was held there, women were informed about the consequences of the proposed changes to the law, and signatures were directly collected to prevent it being passed.