| Title | IN CAR NATION |
| Brand | SCHWEIZER MONAT |
| Product/Service | MAGAZINE |
| Category |
B11. PUBLICATIONS & MEDIA |
|
Entrant Company
|
HAVAS WORLDWIDE Zürich, SWITZERLAND
|
|
Advertising Agency
|
HAVAS WORLDWIDE Zürich, SWITZERLAND
|
|
Media Agency
|
SCHWEIZER MONAT Zurich, SWITZERLAND
|
Credits
| Frank Bodin |
Havas Worldwide Zürich |
Executive Creative Director |
| Michael Kathe |
Havas Worldwide Zürich |
Creative Director |
| Jan Hertel |
Havas Worldwide Zürich |
Copy Writer |
| Beat Gloor |
Havas Worldwide Zürich |
Copy Writer |
| Andrea Huber |
Havas Worldwide Zürich |
Art Director |
| Anne/Marie Pappas |
Havas Worldwide Zürich |
Graphic Designer |
| Maria Ebnöther |
Havas Worldwide Zürich |
Account Manager |
English Translation of Main Headlines
„Schweizer Monat“ (Swiss Month“) is a monthly magazine that covers topics from politics, economics, all kinds of cultural phonomena and modern life to philosophy. Longer articles with a sharp focus on philosophical viewpoints. This justifies the claim „Leider anspruchsvoll“ („Unfortunately demanding“).
In its new campaign the „Schweizer Monat“ seperates words in an unusual way: the two new words that emerge construct a new context for a topic. That’s in fact what the magazine does, too.