THE WORLD IS MUCH BETTER WITHOUT HATE
| Title | THE WORLD IS MUCH BETTER WITHOUT HATE |
| Brand | VOLUNTEER CENTER ZAGREB |
| Product/Service | VOLUNTEER CENTER ZAGREB |
| Category |
D02. SMALL SCALE SPECIAL SOLUTIONS |
|
Entrant Company
|
IMAGO Zagreb, CROATIA
|
|
Advertising Agency
|
IMAGO Zagreb, CROATIA
|
Credits
| Darko Bosnar |
Imago Reklamna Agencija |
Art Director |
| Darko Bosnar |
Imago Reklamna Agencija |
Copywriter |
| Igor Mladinovic |
Imago Reklamna Agencija |
Chief Creative Officer |
Execution
After the war in Croatia, almost every building
is full of speech of hate. On the International Day of peace, the biggest Croatian Volunteer centre wanted to show how volunteering can simply change the HATE speech into the LOVE speech in one second. We found graffiti with hate speech on walls, and stick posters on some letters to change their meaning from HATE to LOVE.