| Title | GET A ROOM! |
| Brand | PONTUS CAMPUS (CHILOUT HOSTEL) |
| Product/Service | CHILOUT HOSTEL |
| Category |
D03. SPECIAL BUILD |
|
Entrant Company
|
IMAGO Zagreb, CROATIA
|
|
Advertising Agency
|
IMAGO Zagreb, CROATIA
|
Credits
| Darko Bosnar |
Imago Reklamna Agencija |
Art Director |
| Igor Mladinovic |
Imago Reklamna Agencija |
Chief Creative Officer |
| Darko Bosnar |
Imago Reklamna Agencija |
Copywriter |
| Igor Mladinovic |
Imago Reklamna Agencija |
Copywriter |
| Petra Brandt |
Imago Reklamna Agencija |
Account Executive |
Execution
To find new (local) customers for CHILLOUT hostel we hid a giant billboard in the bushes of the well known place for in-car make-out and wait for them to come. The message that appears sudden from the dark suggested them better choice for "rommance" instead of car: GET A ROOM! For 69 Kunas per room!