| Title | BABY IN THE BOX |
| Brand | BENEVA FOUNDATION |
| Product/Service | INFANT ABANDONMENT |
| Category |
D02. SMALL SCALE SPECIAL SOLUTIONS |
|
Entrant Company
|
JANDL Bratislava, SLOVAK REPUBLIC
|
|
Advertising Agency
|
JANDL Bratislava, SLOVAK REPUBLIC
|
Credits
| Bernd Fliesser |
JANDL/Marketing A Reklama/S.r.o. |
Chief Creative Officer |
| Alex Strimbeanu |
JANDL/Marketing A Reklama/S.r.o. |
Creative Director |
| Razvan Mitoiu |
JANDL/Marketing A Reklama/S.r.o. |
Art Director |
| Andrei Gurau |
JANDL/Marketing A Reklama/S.r.o. |
Copywriter |
| Martin Boriš |
|
Device Production |
| Marek Wilhalm |
Jandl/Marketing A Reklama/S.r.o. |
Account Manager |
Execution
We aimed to test people’s indifference toward infant abandonment not with a message but with an experience. We’ve placed a sensoractivated cartoon box in the busiest areas in Bucharest. Every time somebody passed by the box, the sensor triggered a baby cry that gotmore intense as the person got closer and closer. When they opened the box, they found a very unsettling truth, Romania ranks first in Europe in child abonnement.