Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
B08 CARS & AUTOMOTIVE SERVICES
FAKIR
GOODYEAR DUNLOP / TYRES
LEO BURNETT FRANKFURT GERMANY
SWIMMER
GOODYEAR DUNLOP / TYRES
LEO BURNETT FRANKFURT GERMANY
COMMANDER OF DYNAMICS
BMW GROUP / BMW X5
SERVICEPLAN Munich GERMANY
CONTROL WIZARD
BMW GROUP / BMW X5
SERVICEPLAN Munich GERMANY
TWIN TURBO
BMW GROUP / BMW X5
SERVICEPLAN Munich GERMANY
TRACTION MASTER
BMW GROUP / BMW X5
SERVICEPLAN Munich GERMANY
STUNTBIKE
AUDI / AUDI TT RS
THJNK Hamburg GERMANY
HUMAN CANNONBALL
AUDI / AUDI TT RS
THJNK Hamburg GERMANY
SUPERHERO
AUDI / AUDI TT RS
THJNK Hamburg GERMANY
BALL & GARAGE
AUDI / PARKING SYSTEM ADVANCED WITH REVERSING CAMERA
THJNK Hamburg GERMANY
Short List
DOG & WALL
AUDI / PARKING SYSTEM ADVANCED WITH REVERSING CAMERA
THJNK Hamburg GERMANY
Short List
HYDRANT & TRANSPORTER
AUDI / PARKING SYSTEM ADVANCED WITH REVERSING CAMERA
THJNK Hamburg GERMANY
Short List
FLORIST
MERCEDES-BENZ / SMART
CONTRAPUNTO BBDO Madrid SPAIN
BARBERSHOP
MERCEDES-BENZ / SMART
CONTRAPUNTO BBDO Madrid SPAIN
Short List
COFFEE SHOP
MERCEDES-BENZ / SMART
CONTRAPUNTO BBDO Madrid SPAIN
Short List
B09 RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
GOOD MORNING LADY
McDONALD'S FINLAND / McDONALD'S BREAKFAST
DDB HELSINKI Helsinki FINLAND
WORLD CUP
McDONALD'S FINLAND / McDONALD'S MILKSHAKES
DDB HELSINKI Helsinki FINLAND
GOOD MORNING MISTER
McDONALD'S FINLAND / McDONALD'S BREAKFAST
DDB HELSINKI Helsinki FINLAND
HULA HOOP
McDONALD'S FINLAND / McDONALD'S MILKSHAKES
DDB HELSINKI Helsinki FINLAND
HAPPY HALLOWEEN
MCDONALD'S FINLAND / McDONALD´S
DDB HELSINKI Helsinki FINLAND
WASHING MACHINE
IKEA / IKEA
THJNK Hamburg GERMANY
KITCHEN TABLE
IKEA / IKEA
THJNK Hamburg GERMANY
SINK
IKEA / IKEA
THJNK Hamburg GERMANY
FRIES HANDS
McDONALD'S GERMANY / McDONALD'S FRIES
HEYE Munich GERMANY
1984
ORELL FUESSLI BUCHHANDLUNGS / BOOKS
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
SISTER IN LAW
KANUKTE FLOWER & EVENT / FLOWER
TBWA\ISTANBUL TURKEY
LAS VEGAS
KANUKTE FLOWER & EVENT / FLOWER
TBWA\ISTANBUL TURKEY
SECRETARY
KANUKTE FLOWER & EVENT / FLOWER
TBWA\ISTANBUL TURKEY
SHIRT
HARVEY NICHOLS / SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Short List
BIKINI
HARVEY NICHOLS / SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Short List
SHOES
HARVEY NICHOLS / SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Short List
DRESS
HARVEY NICHOLS / SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Short List
CHRISTMAS LUNCH
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold
WIREWOOL
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold
GRAVEL
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold
TOOTHBRUSH
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold
SINK PLUG
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold
WESTMINSTER
MORRISONS / MORRISONSFOOD.COM
DLKW LOWE London UNITED KINGDOM
TOTTENHAM
MORRISONS / MORRISONSFOOD.COM
DLKW LOWE London UNITED KINGDOM
FINSBURY PARK
MORRISONS / MORRISONSFOOD.COM
DLKW LOWE London UNITED KINGDOM
MORNINGTON CRESCENT
MORRISONS / MORRISONSFOOD.COM
DLKW LOWE London UNITED KINGDOM
WHITECHAPEL
MORRISONS / MORRISONSFOOD.COM
DLKW LOWE London UNITED KINGDOM
PICCADILLY CIRCUS
MORRISONS / MORRISONSFOOD.COM
DLKW LOWE London UNITED KINGDOM
B10 TRAVEL, TRANSPORT & TOURISM, ENTERTAINMENT & LEISURE
SCRATCH POSTER
LOTERIE NATIONALE LOTERIJ / PUBLIC SERVICE & CHARITIES
ERIC & GILLES WORLDWIDE Lasne BELGIUM
CIRCUS ZONDER HANDEN MODULAR POSTERS
CIRCUS ZONDER HANDEN / CIRCUS SCHOOL
BOWLING BRUSSELS BELGIUM
STREET
MANFROTTO DISTRIBUTION / CAMERA BAGS
OGILVY GERMANY Frankfurt GERMANY
Short List
ROCK
MANFROTTO DISTRIBUTION / CAMERA BAGS
OGILVY GERMANY Frankfurt GERMANY
Short List
SWAYING
I SALONI NAUTICI / 54TH GENOA INTERNATIONAL BOAT SHOW
MELORIA Genoa ITALY
HELMET
MIORITICS ASSOCIATION / CULTURE
LOWE & PARTNERS Bucharest ROMANIA
FIREMAN
SONY COMPUTER ENTERTAINMENT / SONY PLAYSTATION
TBWA\ESPAÑA Madrid SPAIN