Title	GO WITH THE FLAW
Brand	DIESEL
Product/Service	FALL WINTER 2017 COLLECTION
Category	A01. Direction
Entrant	DIESEL Breganze, ITALY
Idea Creation	PUBLICIS ITALY Milan, ITALY
Production	DIVISION Paris, FRANCE
Production 2	MPC London, UNITED KINGDOM

Name	Company	Position
Diesel Team	Diesel	Diesel Team
Bruno Bertelli	Publicis Italy	Creative Director
Cristiana Boccassini	Publicis Italy	Creative Director
Mihnea Gheorghiu	Publicis Italy	Digital Creative Director
Milos Obradovic	Publicis Italy	Digital Creative Director
Costanza Rossi	Publicis Italy	Creative Supervisor
Simone Di Laus	Publicis Italy	Art Director
Cecilia Moro	Publicis Italy	Art Director
Beatrice Mari	Publicis Italy	Copywriter
Fabio Caputi	Publicis Italy	Copywriter
Bela Ziemann	Publicis Italy	Strategic Planner
Noa Dekel	Publicis Italy	Strategic Planner
Giada Salerno	Publicis Italy	Account Director
Maria Elena Gaglianese	Publicis Italy	Account Manager
Cecilia Barberis	Publicis Italy	Agency Producer
Matilde Bonanni	Publicis Italy	Agency Producer
Barbara Centazzo	Publicis Italy	Art Buyer
Francois Rousselet	Division Paris	Director
Simon Chaudoir	Division Paris	DOP
Nicolas Larrouquere	Division Paris	Editor
Jules De Chateleux	Division Paris	Producer
Culum Simpson	Grand Central Sound Studio London	Sound Design Arrangement
Daniela Di Maio	Publicis Italy	General Manager

Brief Explanation

The film tells the story of a half blind editor who's having a go at making his first film. Cinematic perfection, masterful editing skills that tell a clear story - he'll have none of that. And he will regrette rien, proving that there are beauty and success off the beaten path that everyone’s taking, expecting to do things “right”.

Execution

In order to fit the idea of film within a film, 90% of the material we shot digitally was printed on film, then it was toyed with carefully, then it was re-transferred into digital and finally treated in post-production to resemble film. At the end of the film, when our character starts the projector – that’s real film being played, as the logo and the line went through the same treatment. Although shot in Kiev, in post-production we built up a city-cocktail, meant to resemble a metropolis, but without being able to tell for sure which one it is.