| Title | GENERATIONS |
| Brand | VOLKSWAGEN |
| Product/Service | VW BEETLE |
| Category |
A01. Direction |
|
Entrant
|
VERY AGENCY Copenhagen, DENMARK
|
|
Idea Creation
|
SHOOT HAPPENS Copenhagen, DENMARK
|
|
Idea Creation 2
|
VERY AGENCY Copenhagen, DENMARK
|
|
Production
|
SHOOT HAPPENS Copenhagen, DENMARK
|
Credits
| Sune Svanborg Sørensen |
Shoot Happens |
Writer & Director |
Brief Explanation
This film deals with a family conflict in an unpolished and genuine portrait of a father and a son, who go on a trip together in an attempt to reconnect after a lifetime of misunderstanding.
It's a human story about real people with real, unresolved issues, where the car - an old 1979 Volkswagen Beetle - acts as a third character and works as a symbol for the differences between the characters, but at the same time a motivated space for resolution.
Execution
The director has had an extraordinary level of involvement in this film. In a close trust-based collaboration with the agency and client, he developed the film idea, wrote the script - which was very personal to him - directed and even edited the film. His personal commitment to the story was so profound that it almost consumed him.